Reggie Fils-Aime made a presentation at the 33rd Annual UBS Global Media Conference. In the presentation, Reggie discussed Nintendo’s approach of marketing to more casual gamers, Nintendogs strong sales even among female gamers, quotes from supportive third-party developers, and DS versus PSP sales.
EA was even quoted on the Revolution’s vontroller, “It’s a brilliant controller, and as usual we can credit Nintendo with being innovative and neat and fresh and fun. They continue to pioneer in our industry”¦they make some of the best games in the industry”¦and we look forward to partnering with them.”
[Source: Gamasutra]