Regarding Nintendo of Europe’s marketing budget, UK-based NMA reports: “Nintendo is preparing an all-out web assault to promote its Wii console… allocating a significant portion of its marketing budget online… ‘We’re just in the final stages of putting our media plan together for Wii, but in terms of online our spend is way more than anything we’ve done before,’ [said one Nintendo representative.]”
I’m guessing the same will hold true for online spending in both Japan and the US, which is only a good thing. The new slogan: “Wii will move you.”
