Nintendo Officialy Dropping Wii to $199.99 on September 27th

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The Nintendo Wii will be dropped to a price of $199.99 in the United States starting September 27th, 2009. Hit the jump for the press release.

REDMOND, Wash.–(BUSINESS WIRE)– Beginning Sunday, Sept. 27, the world’s most popular home video game system gets even more appealing. On that day, Nintendo’s suggested retail price for its record-setting Wiiâ„¢ drops by $50 to $199.99. The new $199.99 Wii price point delivers the full iconic Wii gaming experience, including the motion-sensing Wii Remoteâ„¢ controller, Nunchukâ„¢ controller and Wii Sportsâ„¢ software, and furthers Nintendo’s mission to expand the gaming universe by making video games accessible to more and more consumers.

Wii ownership also opens an avenue for players to the industry’s most diverse and unique collection of home console games. Key upcoming releases include Wii Fit™ Plus, launching on Oct. 4, and the first truly multiplayer Mario™ title ever, New Super Mario Bros.™ Wii.

Both new and veteran players in America can jump into this new Mario action when it arrives on Nov. 15.

And beginning Oct. 2, consumers in select cities will have a new, convenient way to decide which Nintendo adventure to tackle next. On that day, a novel series of sampling events called “World of Nintendo” kicks off in Long Beach, Calif.

“Wii has reached more video game players than any game system before because it attracts everyone—both men and women, and people of all ages,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Our research shows there are 50 million Americans thinking about becoming gamers, and this more affordable price point and our vast array of new software mean many of them can now make the leap and find experiences that appeal to them, whatever their tastes or level of gaming experience.”

The inherent social nature of Wii is fully demonstrated in a groundbreaking way with New Super Mario Bros. Wii, the first Mario game ever to allow four players to take part in the action at the same time. That same dynamic is propelling the enthusiastic response for Wii Sports Resortâ„¢, while the release of Wii Fit Plus includes everything you love about Wii Fitâ„¢, along with new multiplayer elements and the ability to customize workouts to fit individual needs.

See below for full details on the World of Nintendo events that are scheduled to take place in Long Beach, Philadelphia and New York throughout the month of October.

Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit

For more information about New Super Mario Bros. Wii, visit

Nintendo has sold the Wii for $249.99 for a total of 34 months since launching November 19th, 2006.

5 Responses to Nintendo Officialy Dropping Wii to $199.99 on September 27th

  1. Zacko says:

    Another take-away from this is that New Super Mario Bros Wii is coming out November 15! Hooray!

  2. Mohan says:

    Awesome! I still think it should have started at that price.

  3. lightarrow says:

    This is not official until I see video footage of Iwata himself buying a Wii for $199

  4. Watire says:

    Although some see the price cut as just a pityful reaction to the PS3 & Xbox360 price curve I think it is a wise move.
    The gadget market is very different now. Even if we consider that the HD consoles are not relevant to the Wii career, new smartphones, musicplayers, digital cameras are ready willing to grab mind share from the volatile new market the Wii is swimming into. It’s not a novelty anymore.
    Now is the time to focus on customer service the right way: bringing in software to validate actual and would be Wii owners. No one bought the PS3 on the promise of GT5. No one bought the Xbox360 on the promise of Forza3 or NFS Shift. This Christmas those software will deliver and they will move hardware. Can Wii Fit Plus and New Super Mario Bros. Wii bring that kind of excitement to Nintendo’s fold? Is there a third party momentum building ? [ Did EA give up on SSX ?]

  5. -_Q says:

    Laughed out loud @ lightarrow’s comment.


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