Iwata Asks: Brawl Development


IwataDojo’s double update today included the launch of a behind the scenes interview with Super Smash Brothers director, Masahiro Sakurai. This multi-volume interview explores the development cycle starting with day one (May 2005) to the completion of the game. It’s a great read that lets us have a peek at how Nintendo commands it’s sub companies like Sora (Brawl dev). Here’s a portion of the interview…

Hello, Everyone. My name is Satoru Iwata, President of Nintendo Co., Ltd. Beginning today, I would like to deliver an interview that explains the vision and the development process behind the creation of Super Smash Bros. Brawl. But before we begin, I would like to offer an apology.

With the completion of the game falling behind schedule, we were unable to keep our promised release date, despite our greatest efforts in attempting to release this game on time. I would like to extend my most sincere apology to all of our customers that are anticipating the title’s release, and also to our retailers.

I have asked Mr. Nagata from “Hobo Nikkan Itoi Shinbun” (a webpage hosted by famed copywriter Shigesato Itoi), who is a fan of Smash Bros. himself, to take on the role as the editor for this Iwata Asks interview. The last time he helped us was with the Iwata Asks series before the Wii launch, but I feel like I have asked the perfect candidate to convey the appeal of Smash Bros.

I hope you enjoy this interview…..

Be sure to check out all of vol. 1 here.


  1. A Melee port with online would have been sufficient.

    But no.

    Sakurai wasn’t DOWN with DAT sheeeet. He was all ” ‘ight foo, I take da job.” and Iwata was all “o snp, dawg.”

    And then Sakurai made the sequel to Melee amazing instead of a port.

  2. I actually accept this apology. I over reacted in my “Two Cents” on the last Infendo Radio.

  3. I like the new Nintendo, they keep apologizing, when the old Nintendo would tell us to “Take it and like it because you got no where else to go”

  4. snooz!!!!!!!!!!!!!!!!!!!!vile!!!!!!!!!!!!!!! ooooooooooooo!!!!! this is gay!

  5. yeaaaaaaa dog home g luigifan and i wa slike damnnnnnnn that sheet be getin laid and sheeeeeet fo hi jobs. wile we ge tno sheet fo nintendo cuz it be fukin gay and sheeet.

  6. *hands nintendoh8er a few books on Proper English*

    Y’know, insults are much more effective when you can convey it in a more intelligent and comprehensive fashion…. which it seems that said abilities are lost on you. Does your mommy know you are on the internet this late?

  7. Umm, I think he was joking, as Luigifan14 was. Although I do think he still needs those proper english books, because it’s not that obvious. >_>

    And if he wasn’t joking, I have but one word: Wow.

  8. @ Luigifan14: You just about made me pee my pants from laughing so hard. Hilarious.

    I have the interview bookmarked and will probably read it as soon as I get home from classes. Lookin’ forward to it.

  9. Part 2 gets even more interesting!

  10. Iwata said before Wii launch. Smash Bros will be online and a launch title.
    So it’s kind of late to launch it and more to apologize. Even tough I will buy it on launch day.