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Brain Age Father’s Day Ad

Nintendo print ad in the Chicago Sun-Times, today. I’m dying to get demographics on how well Nintendo’s non-gamer campaigns are doing in terms of sales. [Thanks, Ziad]


Nintendo print ad in the Chicago Sun-Times, today. I’m dying to get demographics on how well Nintendo’s non-gamer campaigns are doing in terms of sales.

[Thanks, Ziad]

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6 comments

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  1. My father liked the game so much he got one for himself. Too bad he wants the white one now since it looks less like a video game console.

  2. I work at a Kansas City Best Buy, and I can't tell you how many DSes we sell to people over 40 where all they get is the DS and Brain Age. It is amazing and fascinating. If Nintendo had packaged Brain Age in with the Lite, they would have struck a gold mine.

  3. Picked up my copy yesterday. Interestingly both mum and sister have been playing, but dad being the technophobe he is has completely avoided it.No matter, if he doesn't want a younger brain that's his problem! 😉

  4. I can vouch for the expanded demographic here.My wife is 31 and its everything I can do to get her to play a game of double dash with me.However, she plays brain age every day without fail. She likes it so much, she even encouraged me to get a DS liteso we won't have to argue over who gets to use the DS in the evenings. Her interest in the non-game has led this familyto purchase an additional DS. Well done.

  5. "If Nintendo had packaged Brain Age in with the Lite, they would have struck a gold mine."Why? Have the Lites not been selling well? 😉

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