Satoru Iwata is now also CEO of Nintendo of America
Following this morning’s financial statement, Nintendo has announced that Nintendo CEO Satoru Iwata will be taking an additional role as Nintendo of America CEO. This moves timing is unlikely coincidental with this morning financial statement where net profits were half of its own projections despite now being in the black. Nintendo said today “The […]
Lewis Pugh·April 24, 2013
Following this morning’s financial statement, Nintendo has announced that Nintendo CEO Satoru Iwata will be taking an additional role as Nintendo of America CEO. This moves timing is unlikely coincidental with this morning financial statement where net profits were half of its own projections despite now being in the black.
Nintendo said today “The move will support the company’s unified global strategy, allow streamlined decision making and enhance Nintendo’s organizational agility in the current competitive environment. Reggie Fils-Aime will continue in his role as president and COO of NOA, reporting to Iwata.”
It’s a reasonable assumption to make that If Nintendo had managed to achieve its recent projections we would not be seeing this move now. Hopefully Satoru Iwata has a clear vision for Nintendo of America and the real test will be how the Wii U performs during the next 12 months in America.
Share your perspective. Keep it thoughtful, welcoming and on topic.
I thought it was Satoru, not "Saturo?"
And I just hope this streamlines releases and makes things easier. Also, hopefully Iwata has some good marketing ideas so we can have some cool commercials.
I mean, as a NASCAR fan, I felt like Nintendo actually had a foot in the console war when the Wii first launched when they had a Wii-sponsored car for a few races (even though it wrecked, and wrecked horribly.)
I'd love to see it again, what with GameStop a recurring sponsor in the sport. Things like this, let's get some advertising out there!
You are correct it should be Satoru, ! I have updated the article.
I think it will be interesting if we get a unified message from Nintendo World Wide now. Nintendo of Europe usually follows a Nintendo of Japan approach, Nintendo of America has always done things its own way.
So… Now we have TWO Presidents for the American branch? Intersting. Let's hope it also helps out with the American Club Nintendo. 😛
I thought it was Satoru, not "Saturo?"
And I just hope this streamlines releases and makes things easier. Also, hopefully Iwata has some good marketing ideas so we can have some cool commercials.
I mean, as a NASCAR fan, I felt like Nintendo actually had a foot in the console war when the Wii first launched when they had a Wii-sponsored car for a few races (even though it wrecked, and wrecked horribly.)
I'd love to see it again, what with GameStop a recurring sponsor in the sport. Things like this, let's get some advertising out there!
You are correct it should be Satoru, ! I have updated the article.
I think it will be interesting if we get a unified message from Nintendo World Wide now. Nintendo of Europe usually follows a Nintendo of Japan approach, Nintendo of America has always done things its own way.
So… Now we have TWO Presidents for the American branch? Intersting. Let's hope it also helps out with the American Club Nintendo. 😛
lol reporting to iwata