Yes, you did read that right! Nintendo love you and they want to give you games.
Unfortunately though, as with anything, there are a couple of requirements.
For one you have to be in the UK, and of an age greater than 16. Although, apparently, this is rolling out in Germany too, so quite possibly expect this to come to other places in the EU in the coming months.
The biggest catch is, unfortunately, that you have to buy and register three retail games from this list:
Animal Crossing: New Leaf
Castlevania: Lords of Shadow – Mirror of Fate
Donkey Kong Country Returns 3D
Fire Emblem: Awakening
Luigi’s Mansion 2
Lego City Undercover: The Chase Begins
Monster Hunter 3 Ultimate
Pokémon Mystery Dungeon: Gates to Infinity
But then you can download another one, absolutely moneyless-ly.
The offer’s running until the 31st of July, so you have about two and a half months to take advantage of it, if you feel like impulse buying three games.